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Chick-fil-A - NEXT Conference 2026 - Matthew McConaughey
Project type
Copywriting & Post-Production
Date
January 2026
Location
Atlanta, GA
Developed a cinematic walk-up video script for Matthew McConaughey at Chick-fil-A’s NEXT Conference, an annual gathering of over 10,000 operators and staff centered on leadership, purpose, and legacy. The piece explored McConaughey beyond his public persona, highlighting his work as an actor, writer, philanthropist, and cultural voice through a reflective, motivational narrative. Scriptwriting blended original VO with sourced excerpts from McConaughey speeches and interviews to create a grounded and emotionally resonant introduction. The final direction balanced inspiration with accessibility for a broad leadership audience.
